Blackmores is proud of our high quality fish oil range

Recent media reports are questioning the quality and effectiveness of Fish Oil and highlighting the high sugar content of several children’s products. 

Blackmores is Australia’s no 1 selling fish oil brand* and we are proud of the quality of our fish oil range including Blackmores Kids Fruity Fishies, which has been specifically formulated for children. 

True to label

A new study published in Scientific Reports confirms the quality of Australian and New Zealand fish oil supplements. 

Researchers at the Global Organisation for EPA and DHA Omega-3s (GOED) have shown that nearly all 47 products tested, including Blackmores’ products, met or exceeded the acceptable standards for oxidation and EPA and DHA content. Read more about this study here.

Blackmores stability program ensures batches are quality tested by both an independent laboratory as well as our own quality assurance team. This quality evaluation ensures Blackmores’ fish oil retains its purity and potency throughout its shelf life. 

Evidence of benefits

Fish oil is an extremely well-researched ingredient which helps maintain normal heart, brain and eye health and helps support general wellbeing. Blackmores fish oil products are developed by our team of expert formulators using scientific evidence combined with traditional knowledge about natural medicine. 

Complementary Medicines Australia CEO Carl Gibson said, “Research continues to build upon the evidence base supporting the use of omega-3 supplements for health benefits.”

Sugar content

Blackmores Kids Fruity Fishies contain less than 0.0062 grams (<0.5%) of sugars per capsule and no added preservatives, artificial colours, or sweeteners. 

To put this in perspective, one teaspoon of sugar is approximately 4 grams.

Quality is our passion

Blackmores believes in high quality. All Blackmores products go through a rigorous process to check for quality and to ensure potency.

• All Blackmores products go through a 30 point quality check
• We have an extensive quality testing program and audit our ingredient suppliers and manufacturing facilities, which includes a program of chemical and microbiological testing for contaminants including mercury, PCB, Plasticisers, dioxins and certain pesticides
• Our fish oil is independently tested a minimum of three times for EPA and DHA levels from the time the fish are harvested until the capsules are bottled
• Blackmores fish oils are manufactured in facilities which comply with Good Manufacturing Practice (GMP) requirements, with processes in place to minimise oxidation
• We are a member of GOED, a global Omega-3 organisation imposing strict quality requirements for members’ products. It also gives us access to the latest research on testing methodologies

For information on Blackmores Fish Oil contact the Blackmores Advisory Service on 1800 803 760.

Always read the label. Use only as directed.

*IRI MarketEdge, Vitamin and Dietary Supplement, Australia Grocery Pharmacy, MAT to 25/06/2017